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Toyota Hosts Toyota Way in Sales and Marketing Lecture

Aiming to inspire a generation of future business leaders and to disseminate the philosophies of the Toyota Way, Toyota Motor Philippines Corporation (TMP) held a special lecture on Toyota Way in Sales and Marketing (TWSM) last January 22, 2010 at the GT-Toyota Asian Cultural Center Auditorium in UP Diliman. Mr. Yoshio Ishizaka, Senior Advisor to Toyota Motor Corporation (TMC), was invited to talk about the key points of his book entitled "Toyota Way in Sales and Marketing" and share concrete and practical examples from his vast experience in Toyota.