News and Promotions
On February 10, 2010, Toyota Motor Philippines announces that it will conduct a Special Service Campaign to install a modified ABS management program on Prius, which are sold in the market.
Toyota places the highest priority on the quality of its vehicles. Toyota is constantly monitoring the performance of our vehicles through a variety of quality programs.
In the Prius models, some customers may feel a slight delay in brake reaction, when driving the vehicle over certain road condition while lightly applying the brakes. As customer satisfaction is of paramount importance, Toyota has decided to conduct the special service campaign for the Prius models.
TMP has started contacting Prius customers and will perform required repair, at no cost to customers.
Toyota Sets Record Breaking Sales in 2009; Announces January Thanksgiving Raffle Promo
Toyota Motor Philippines posts a new record in 2009 with year-end sales of over 46,000 units, the highest the company has ever sold in its 21-year history in the local market. Furthermore, Toyota once again achieved its 8th consecutive triple crown by also being the leader in both passenger cars and commercial vehicles segments. As a way of thanking its customers for these momentous achievements, Toyota launches the GREAT UPGREATS Raffle Promo and extends its SAVINGS SPREE Promo this January.
According to the report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI), combined Toyota and Lexus sales reached 4,900 units for the month of December alone, the highest monthly sales for the year. This gives them a total of 46,193 units sold for the year, capturing 34.9% of the market. "This is a good conclusion for 2009 for us. We have recently surpassed our 600,000-unit cumulative sales mark in mid December, and our dealer network's consistent strong performance pushed another milestone, setting a new sales record of over 46,000 units, "expressed Yuji Goto, Executive Vice President. "As the leader in the local automotive industry, we are also happy that we remain consistent in achieving the Triple Crown, now for the 8th consecutive year. Despite numerous challenges the past year, including the global economic crisis, a couple of devastating calamities, and aggressive competitor efforts, we were still able to achieve these milestones," Goto added. Toyota dominated both passenger cars with 17,237 units and commercial vehicles with 28,956 units for the year. This includes 11,990 units of Vios and 10,328 units of Innova, two of the country's best-selling vehicles.
Toyota sees 2010 as a growth year. "We forecast that the market will further grow if the positive trend continues. As far as Toyota is concerned, we will target to break another record next year and hopefully surpass this year's sales," added Goto. TMP earlier announced the introduction of new models starting with, Innova Sport Runner in January. Aside from new product, TMP plans to continue aggressive efforts prioritizing its locally-manufactured vehicles Vios and Innova, and promote affordability of their products with various financing schemes through their financial arm, Toyota Financial Services (TFS).
And as a way of showing gratitude to customers for once again making them Number One, Toyota launches the GREAT UPGREATS Raffle Promo to jumpstart the year. For sedan lovers, customers of Vios gets the chance to win an Altis 1.6G A/T, while Corolla Altis customers have the chance to win a Camry 2.4G A/T. For those interested in bigger vehicles, Innova buyers can be the lucky winner of a Fortuner 4X2 Gas A/T while those who buy a Fortuner may be upgraded to a Previa 2.4Q Gas A/T. Customers of participating models with purchases made from January to February 28, 2010 are eligible to join.
Aside from the raffle, Toyota's SAVINGS SPREE will also be extended for the Vios and Innova. Customers can choose from any of the three schemes. PAY LOW scheme through TFS lease-to-own plan offers a low cash-out and an all-in package including free one year comprehensive insurance, three year LTO registration, and no chattel mortgage. PAY LIGHT scheme offers low monthly plans with zero percent interest up to 12 months for select variants. PAY CASH scheme offers as much as P30,000 savings for cash buyers. The Toyota Savings Spree Promo runs until January 31, 2010..
"This is our way of expressing our gratitude to the loyal Toyota customers who have helped us become number one in 2009. By making our vehicles more affordable, we hope to offer a better and more prosperous new year to all," concluded Goto.
Toyota Hosts Toyota Way in Sales and Marketing Lecture
Aiming to inspire a generation of future business leaders and to disseminate the philosophies of the Toyota Way, Toyota Motor Philippines Corporation (TMP) held a special lecture on Toyota Way in Sales and Marketing (TWSM) last January 22, 2010 at the GT-Toyota Asian Cultural Center Auditorium in UP Diliman. Mr. Yoshio Ishizaka, Senior Advisor to Toyota Motor Corporation (TMC), was invited to talk about the key points of his book entitled "Toyota Way in Sales and Marketing" and share concrete and practical examples from his vast experience in Toyota.
Toyota Motor Philippines Corporation Tops 600,000 Unit Sales Level
Two years after hitting the half million units sold mark, Toyota Motor Philippines Corporation (TMP) has once again reached another milestone last December 7, 2009 with cumulative sales of 600,000 units since the start of its operations in 1988. TMP is the first car manufacturer in the Philippine automotive industry to bag this achievement.
For 21 years of being in the industry, TMP remained consistently focused on catering to diverse needs of Filipino consumers. It offers an extensive model line-up of fourteen vehicles distributed to 27 dealer outlets nationwide. By maintaining its strong commitment in providing high quality products and excellent services to its customers, TMP has made its way to being the market leader for eighteen years. TMP is also proud to reveal that despite the economic slowdown in 2009, it has garnered year-to-date sales of 46,193 units as of December 2009.
"While this remarkable feat is made possible by cooperative efforts of the entire Toyota network, we are most grateful to the 600,000 Toyota customers for their trust and loyalty for the brand. We will continue our pursuit of improving our processes to deliver the best for our customers."expressed Mr. Raymond Rodriquez, TMP's First Vice President for Vehicle Sales Operations.
As TMP strives to retain its leadership in the market, it also takes up initiatives to unfailingly fulfill its social responsibilities. TMP continuously adheres to its commitment to local production with the Vios and Innova, which are currently the country's top 2 best-selling vehicles with combined average monthly sales of 1,800 units. By introducing the Hydrid Technology of Prius in the Philippine market, it stands at the forefront of promoting the technology and the environment. TMP also embarks on various socio-economic programs through its socio-humanitarian arm, Toyota Motor Philippines Foundation (TMPF).
The 600K unit sales milestone is a testament of Toyota's favorable position in the market owing to the respect and confidence of customers in the brand. This drives Toyota to keep moving forward in developing innovative technologies not only to address the changing needs of customers but also to further contribute to the development of the Philippine automotive industry.
